by James | Digital Skills, Digital Strategy, Inbound Marketing |
When it comes to Digital Marketing, one of the core activities before engaging in the actual marketing is putting together a comprehensive strategy detailing, the why, how and what. You have to look at what channels you are going to use as part of your strategy as...
by James | Digital Strategy, Inbound Marketing |
Last week, I had one of the most interesting discussions with a Zimbabwean prospect who was seeking my Social Media Marketing Services. Before engaging me, they wanted to first understand whether or not investing in Social Media Ads was effective and whether there was...
by James | Blog, Digital Strategy, Inbound Marketing |
How To develop a Content Strategy That Works When most people hear the word content, what comes to mind is a popular phrase in the Digital World. I don’t know who came up with it, but it’s brilliant, “Content is King!” Ever since that phrase became popular,...